143 RELEASE

katy perry

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In the lead up to Katy Perry’s 143 album release, Teammate documented the promo cycle by capturing fan-centric moments, short form BTS content, ancillary HQ content, and more to bring KatyCats along for the ride and give context to the record.

short form content

Short form content focusing on new album audio.

long form vlogs

Vlog recaps bring fans along on the journey.

@katyperryuniverse content

repurposed behind the scenes photos into postcards from ibiza for the lifetimes video.

various vertical video formats used across the kpu account incorporating event coverage + BTS Footage + fan engagement.

behind the scenes at rehearsals for the vmas video vanguard performance and rock in rio.

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photography

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@cynthiaparkhurst_@cynthiaparkhurst_KP VMAS3115.jpg

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music video bts

Official press photos and BTS imagery for the “Woman’s World”, “Lifetimes”, and “I’m His, He’s Mine” music videos as well as short form content.

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